Our teaching aims to emphasise the holistic nature of marketing. We reinforce the core principles and functional elements of business, marketing and advertising, moving you towards more strategic practice in relation to analysis and evaluation, problem solving and creative solutions. You can also develop your proficiency in English, as you will study specific English for Business modules – helping to set you apart from other graduates.
Combining theory and practice, this course benefits from a focus on global marketing strategy. You will study two core modules, Corporate Marketing Strategy and Global Marketing, to give you this international focus. Optional modules provide the opportunity to undertake more in-depth study of areas of interest to you, such as Globalisation in Emerging Markets, Branding and Corporate Communications or Services and Retail Marketing.